Hellmann’s in Brazil came up with a novel way to encourage consumers to use their mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. The software then recognized when consumers bought Hellmann’s and tracked other items they were buying. [...]
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Posted in POS/POI Marketing, Strategie/Konzept
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Tagged Brazil, cash registers, Hellmann's, mayonnaise, receipts, recipe, recipe receipt, St Marche, supermarket chain, tactical marketing
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Tourists in Gothenburg, Sweden pay good money for sightseeing tours. So Västtrafik created an app that for the price of a tram ticket converted the cities tramway service into a sightseeing service. After installing the “Tram Sightseeing” app, tourists just needed to put on their headphones and listen to the app telling them about the [...]
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Posted in Digital-Marketing
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Tagged app, geotagging, Gothenburg, GPS-enabled devices, guided tour, iPhone App, location based service, Mobile App, Sweden, tramway service, Västtrafik
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Uniqlo in order to reach out to the young Japanese female demographic created an app that provided a unique way to wake up in the morning. Using the users location, the app automatically creates a song that contains the current time, weather and day of the week. Users are also given the option to share [...]
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Selling is not always about sales. It can also be about building your brand. In this latest example of social commerce, Nike in Mexico has created an auction where people could bid for their products with their Nike Plus accumulated kilometers. I think the campaign does a great job in reinforcing Nike’s brand campaign #makeitcount, [...]
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Posted in Social Media-Marketing
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Tagged #makeitcount, Corredoras, Corredores Deportes, Correr, f-Commerce, Facebook Commerce, Free, Fuel, Fuel Band, KM, Make It Count, Mexico, Nike, Nike Free, Nike Plus, Running, social commerce, Subastas, We run
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