Category Archive Promotion

Ikea Catalogue Space Rent 25. April 2012

At the start of every year, people in Australia anticipate the arrival of the new Ikea catalogue. They even get excited about it, and often after reading it throw it away. So to discourage people from discarding the catalogue, Ikea devised a way for the catalogue to stay in the home for the entire year! [...] Read More…

By Sunil Bahl | Also posted in Salesmarketing, Strategie/Konzept | Tagged , , , , , , | Comments (0)

REI Augmented Reality Ads 6. Dezember 2011

REI a well known brand amongst outdoor enthusiasts, recently launched their first store in New York City. Their launch ads in the city used augmented reality to bring the outdoors to the New Yorkers and convince them that the real outdoors aren’t all that far away. All the New Yorkers had to do was download [...] Read More…

By Sunil Bahl | Also posted in Digital-Marketing, Live Kommunikation, Strategie/Konzept | Tagged , , , , , , , , , , , , | Comments (0)

Mobile Couponing meets Rewards Program 15. November 2011

Just a couple of weeks back I was telling one of my colleagues, how creating a mobile based rewards program (an air miles equivalent) for the retail market here in Germany could get some serious traction for brands. And today I see a company called Shopkick already implementing the idea…but for the U.S. market! Shopkick [...] Read More…

By Sunil Bahl | Also posted in Digital-Marketing, Strategie/Konzept | Tagged , , , , , , , , , , , , | Comments (0)

Mini Adventure in All The Wrong Places 11. November 2011

BMW is running a new campaign called “All The Wrong Places”, for its new Mini Coupe and Mini Roadster. They have created five films featuring the Coupe and Roadster driven in various adventurous settings… Sunday in Rio Wednesday in Hong Kong Tuesday in Iceland Saturday in Istanbul and the fifth one is still to come. [...] Read More…

By Sunil Bahl | Also posted in Digital-Marketing, Film/TV, Social Media-Marketing, Strategie/Konzept | Tagged , , , , , , , , , | Comments (0)

Hair, Body, Balls 29. September 2011

Wir sind sehr gespannt, ob die Men’s-Only-Kampagne des Duschgels Asan Triple auch so eine virale Spirale wird wie die Old-Spice-Spots. Zumindest im Bereich Ästhetik gibt es, äh, leichte Unterschiede.     Und hier, nur weil’s so schön ist, der Vergleich.   Teilen: Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share [...] Read More…

By Annika | Also posted in Allgemein | Tagged , , | Comments (0)