Category Archive Salesmarketing

Ikea Catalogue Space Rent 25. April 2012

At the start of every year, people in Australia anticipate the arrival of the new Ikea catalogue. They even get excited about it, and often after reading it throw it away. So to discourage people from discarding the catalogue, Ikea devised a way for the catalogue to stay in the home for the entire year! [...] Read More…

By Sunil Bahl | Also posted in Promotion, Strategie/Konzept | Tagged , , , , , , | Comments (0)

Watch with eBay 28. November 2011

eBay has released an iPad app update which leap frogs them onto the social shopping scene! Their new app now synchronizes in real time to any TV program in the USA that may be currently running on the screen and allows the user to browse relevant eBay search results related to the show. It really [...] Read More…

By Sunil Bahl | Also posted in Digital-Marketing | Tagged , , , , , | Comments (0)

Shopkick and Visa offer retail store purchase rewards 23. November 2011

Last week I wrote about Shopkick which offered instant mobile rewards for stepping into retail stores in USA. Since then Shopkick has partnered with Visa to add an incentive on retail store purchases. Starting this month, retail stores like Toys “R” Us, American Eagle Outfitters, Old Navy, Wet Seal and Simon Malls, among others, will [...] Read More…

By Sunil Bahl | Also posted in Digital-Marketing, POS/POI Marketing, Strategie/Konzept | Tagged , , , , , , , , , , , , , | Comments (0)

Lay’s Potato Chips Vending Machine 14. November 2011

In Buenos Aires, PepsiCo has built the world’s first vending machine that not only dispenses bags of potato chips, it actually makes the chips right in front of your eyes! It’s a brilliant contraption that totally immerses the consumer in the potato chip making process from the second you drop a raw potato into the [...] Read More…

By Sunil Bahl | Also posted in Live Kommunikation, POS/POI Marketing | Tagged , , , , , , , , , , , , , , | Comments (0)

ZOC Max Nitra Facebook Citylights 21. September 2011

ZOC MAX Nitra, a shopping centre in Slovakia, connected shoppers, fans and pedestrians via interactive citylights that mirrored activity from their Facebook page. The aim was to encourage shoppers to “Share with them the joy of brand new shops.” Teilen: Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share via MySpace [...] Read More…

By Sunil Bahl | Also posted in Digital-Marketing, Live Kommunikation, Social Media-Marketing, Strategie/Konzept | Tagged , , , , , , , | Comments (0)