http://buzz.revo.de Fri, 18 May 2012 08:44:21 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://buzz.revo.de/2012/05/hellmanns-recipe-receipt/?utm_source=rss&utm_medium=rss&utm_campaign=hellmanns-recipe-receipt http://buzz.revo.de/2012/05/hellmanns-recipe-receipt/#comments Fri, 18 May 2012 08:44:21 +0000 Sunil Bahl http://buzz.revo.de/?p=2710
Hellmann’s in Brazil came up with a novel way to encourage consumers to use their mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. The software then recognized when consumers bought Hellmann’s and tracked other items they were buying. [...]]]> Hellmann’s in Brazil came up with a novel way to encourage consumers to use their mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. The software then recognized when consumers bought Hellmann’s and tracked other items they were buying. At the time of payment it printed recipes that combined several of the ingredients on the receipt. In the first month alone of the three month experiment, sales increased by 44%. Truly a great example of a brand going beyond messaging and finding a nice way to bring value to its consumers.]]> http://buzz.revo.de/2012/05/hellmanns-recipe-receipt/feed/ 0 http://buzz.revo.de/2012/05/chuck-and-beans-on-star-wars/?utm_source=rss&utm_medium=rss&utm_campaign=chuck-and-beans-on-star-wars http://buzz.revo.de/2012/05/chuck-and-beans-on-star-wars/#comments Wed, 16 May 2012 14:50:12 +0000 Sunil Bahl http://buzz.revo.de/?p=2702
]]> ]]> http://buzz.revo.de/2012/05/chuck-and-beans-on-star-wars/feed/ 0 http://buzz.revo.de/2012/05/tram-sightseeing/?utm_source=rss&utm_medium=rss&utm_campaign=tram-sightseeing http://buzz.revo.de/2012/05/tram-sightseeing/#comments Mon, 14 May 2012 11:27:00 +0000 Sunil Bahl http://buzz.revo.de/?p=2692
Tourists in Gothenburg, Sweden pay good money for sightseeing tours. So Västtrafik created an app that for the price of a tram ticket converted the cities tramway service into a sightseeing service. After installing the “Tram Sightseeing” app, tourists just needed to put on their headphones and listen to the app telling them about the [...]]]> Tourists in Gothenburg, Sweden pay good money for sightseeing tours. So Västtrafik created an app that for the price of a tram ticket converted the cities tramway service into a sightseeing service. After installing the “Tram Sightseeing” app, tourists just needed to put on their headphones and listen to the app telling them about the sights as they pass outside the tram window. Now thats a neat way of brand content creating a new reason to use the product. Don’t you think?]]> http://buzz.revo.de/2012/05/tram-sightseeing/feed/ 0 http://buzz.revo.de/2012/05/uniqlo-wake-up/?utm_source=rss&utm_medium=rss&utm_campaign=uniqlo-wake-up http://buzz.revo.de/2012/05/uniqlo-wake-up/#comments Fri, 11 May 2012 08:59:07 +0000 Sunil Bahl http://buzz.revo.de/?p=2683
Uniqlo in order to reach out to the young Japanese female demographic created an app that provided a unique way to wake up in the morning. Using the users location, the app automatically creates a song that contains the current time, weather and day of the week. Users are also given the option to share [...]]]> Uniqlo in order to reach out to the young Japanese female demographic created an app that provided a unique way to wake up in the morning. Using the users location, the app automatically creates a song that contains the current time, weather and day of the week. Users are also given the option to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media. Want to give it a try? Then hop over to the campaign website for the download details.]]> http://buzz.revo.de/2012/05/uniqlo-wake-up/feed/ 0 http://buzz.revo.de/2012/05/pay-with-sweat-and-not-money/?utm_source=rss&utm_medium=rss&utm_campaign=pay-with-sweat-and-not-money http://buzz.revo.de/2012/05/pay-with-sweat-and-not-money/#comments Wed, 09 May 2012 08:08:16 +0000 Sunil Bahl http://buzz.revo.de/?p=2671
Selling is not always about sales. It can also be about building your brand. In this latest example of social commerce, Nike in Mexico has created an auction where people could bid for their products with their Nike Plus accumulated kilometers. I think the campaign does a great job in reinforcing Nike’s brand campaign #makeitcount, [...]]]> Selling is not always about sales. It can also be about building your brand. In this latest example of social commerce, Nike in Mexico has created an auction where people could bid for their products with their Nike Plus accumulated kilometers. I think the campaign does a great job in reinforcing Nike’s brand campaign #makeitcount, and that the brand is all about selling performance not shoes.]]> http://buzz.revo.de/2012/05/pay-with-sweat-and-not-money/feed/ 0 http://buzz.revo.de/2012/05/ca-fashion-like/?utm_source=rss&utm_medium=rss&utm_campaign=ca-fashion-like http://buzz.revo.de/2012/05/ca-fashion-like/#comments Tue, 08 May 2012 12:12:34 +0000 Sunil Bahl http://buzz.revo.de/?p=2666
When you go shopping, it’s always good to get a second opinion. Now what if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? C&A in Sao Paolo equipped their store with special hangers that showed in real time the “Likes” each [...]]]> When you go shopping, it’s always good to get a second opinion. Now what if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? C&A in Sao Paolo equipped their store with special hangers that showed in real time the “Likes” each piece of clothing had received via their Facebook page. The video below (in Portuguese) outlines the premise in more detail… Would the online popularity of the items influence you buying decision?]]> http://buzz.revo.de/2012/05/ca-fashion-like/feed/ 0 http://buzz.revo.de/2012/05/the-day-the-radio-went-mono/?utm_source=rss&utm_medium=rss&utm_campaign=the-day-the-radio-went-mono http://buzz.revo.de/2012/05/the-day-the-radio-went-mono/#comments Mon, 07 May 2012 08:45:09 +0000 Sunil Bahl http://buzz.revo.de/?p=2661
Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. So on the 30th of October at 8:05am, all radio stations in Israel, broadcasted only through [...]]]> Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. So on the 30th of October at 8:05am, all radio stations in Israel, broadcasted only through the right speaker, in order to convey how it feels like to lose one side. ]]> http://buzz.revo.de/2012/05/the-day-the-radio-went-mono/feed/ 0 http://buzz.revo.de/2012/05/intel-ultrabook-3d-tour-germany/?utm_source=rss&utm_medium=rss&utm_campaign=intel-ultrabook-3d-tour-germany http://buzz.revo.de/2012/05/intel-ultrabook-3d-tour-germany/#comments Fri, 04 May 2012 09:16:10 +0000 Sunil Bahl http://buzz.revo.de/?p=2647
Intel is promoting its new 2012 Ultrabook via a 3D Projection Mapping Tour across major cities in Germany. Here is a video of the projection mapping that took place at the Internationales Maritimes Museum in Hamburg on April 28th… If you are in Dresden, Düsseldorf, Berlin, Stuttgart, München and Köln then be sure to check [...]]]> Intel is promoting its new 2012 Ultrabook via a 3D Projection Mapping Tour across major cities in Germany. Here is a video of the projection mapping that took place at the Internationales Maritimes Museum in Hamburg on April 28th… If you are in Dresden, Düsseldorf, Berlin, Stuttgart, München and Köln then be sure to check out this tour. You won’t want to miss the one hour long audio visual spectacle! For dates keep an eye on the Intel 3D Tour website.]]> http://buzz.revo.de/2012/05/intel-ultrabook-3d-tour-germany/feed/ 0 http://buzz.revo.de/2012/05/smartphone-basketball/?utm_source=rss&utm_medium=rss&utm_campaign=smartphone-basketball http://buzz.revo.de/2012/05/smartphone-basketball/#comments Thu, 03 May 2012 07:58:41 +0000 Sunil Bahl http://buzz.revo.de/?p=2642
ING DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. To bring the effectiveness and simplicity of its direct banking to the attention of 20 year olds at basketball events across Germany, ING DiBa created a hoop shoot game that people [...]]]> ING DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. To bring the effectiveness and simplicity of its direct banking to the attention of 20 year olds at basketball events across Germany, ING DiBa created a hoop shoot game that people could play on their smartphones. A special digital billboard was set up outside basketball games and via a specially designed app people were awarded three free plays. The free plays could then be used to get a virtual ball through a virtual hoop by going through the motion of throwing with their smartphone in hand. After their three attempts the app posted a picture of their best shot onto the player’s Facebook wall. ]]> http://buzz.revo.de/2012/05/smartphone-basketball/feed/ 0 http://buzz.revo.de/2012/05/sprite-shower/?utm_source=rss&utm_medium=rss&utm_campaign=sprite-shower http://buzz.revo.de/2012/05/sprite-shower/#comments Wed, 02 May 2012 09:49:14 +0000 Sunil Bahl http://buzz.revo.de/?p=2634
Keeping in tune with the on-going “Refresh Your Ideas” campaign, Sprite Brazil launched an experiential stunt where they installed a shower that looked like a drinks dispenser on a beach in Rio de Janeiro. With this simple installation, they got the people thinking about how refreshing it would be to have some Sprite after a [...]]]> Keeping in tune with the on-going “Refresh Your Ideas” campaign, Sprite Brazil launched an experiential stunt where they installed a shower that looked like a drinks dispenser on a beach in Rio de Janeiro. With this simple installation, they got the people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach! ]]> http://buzz.revo.de/2012/05/sprite-shower/feed/ 0