When you go shopping, it’s always good to get a second opinion. Now what if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger?
C&A in Sao Paolo equipped their store with special hangers that showed in real time the “Likes” each piece of clothing had received via their Facebook page. The video below (in Portuguese) outlines the premise in more detail…
Would the online popularity of the items influence you buying decision?
Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.
So on the 30th of October at 8:05am, all radio stations in Israel, broadcasted only through the right speaker, in order to convey how it feels like to lose one side.
Intel is promoting its new 2012 Ultrabook via a 3D Projection Mapping Tour across major cities in Germany. Here is a video of the projection mapping that took place at the Internationales Maritimes Museum in Hamburg on April 28th…
If you are in Dresden, Düsseldorf, Berlin, Stuttgart, München and Köln then be sure to check out this tour. You won’t want to miss the one hour long audio visual spectacle! For dates keep an eye on the Intel 3D Tour website.
ING DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador.
To bring the effectiveness and simplicity of its direct banking to the attention of 20 year olds at basketball events across Germany, ING DiBa created a hoop shoot game that people could play on their smartphones.
A special digital billboard was set up outside basketball games and via a specially designed app people were awarded three free plays. The free plays could then be used to get a virtual ball through a virtual hoop by going through the motion of throwing with their smartphone in hand. After their three attempts the app posted a picture of their best shot onto the player’s Facebook wall.
Keeping in tune with the on-going “Refresh Your Ideas” campaign, Sprite Brazil launched an experiential stunt where they installed a shower that looked like a drinks dispenser on a beach in Rio de Janeiro.
With this simple installation, they got the people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach!
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