Last week I wrote about Shopkick which offered instant mobile rewards for stepping into retail stores in USA. Since then Shopkick has partnered with Visa to add an incentive on retail store purchases. Starting this month, retail stores like Toys “R” Us, American Eagle Outfitters, Old Navy, Wet Seal and Simon Malls, among others, will [...]
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By Sunil Bahl
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Posted in Digital-Marketing, POS/POI Marketing, Salesmarketing, Strategie/Konzept
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Also tagged Buy & Collect, incentive program, instant mobile rewards, iPhone App, kicks, mobile rewards, retail stores, Shopkick, Shopkick rewards points, USA, vendors, Visa, Visa card
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Just a couple of weeks back I was telling one of my colleagues, how creating a mobile based rewards program (an air miles equivalent) for the retail market here in Germany could get some serious traction for brands. And today I see a company called Shopkick already implementing the idea…but for the U.S. market! Shopkick [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Promotion, Strategie/Konzept
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Also tagged foursquare, Groupon, iPhone App, location based apps, Mobile Commerce, Mobile Commerce on Steroids, retail stores, reward points, Rewards program, Shopkick, Shopkick app, USA
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Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use image recognition augmented reality to magically bring its brand to life. After downloading Blippar’s free Android / iOS augmented reality app, users in UK can hover their phone over the Heinz label to unlock a secret recipe book. [...]
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By Sunil Bahl
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Posted in Digital-Marketing, POS/POI Marketing, Strategie/Konzept
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Also tagged AR, augmented reality, Augmented Reality App, augmented reality campaigns, Blippar, Facebook competition, Heinz, Heinz Ketchup, Heinz Tomato Ketchup, iOS app, recipe book, Tomato Ketchup
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hotels.com recently launched an “extreme” campaign centered around the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 hotels worldwide. To promote their smart phone app they teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how [...]
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By Sunil Bahl
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Posted in Digital-Marketing
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Also tagged Android, booking app, hotel reservation, hotels.com, iPhone, iPhone App, JT Holmes, skydiver, skydiving, viral campaign, viral videos
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