Mobile augmented reality gaming is an upcoming trend and in the past we have seen brands create games like… Mini Getaway Stockholm 2010 and then similar to the Mini game we saw the New Balance Urban Dash Now towards the end of last year Nike created “Catch The Flash” that combined a live event with [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation, Strategie/Konzept
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Also tagged augmented reality, Branded Apps, Branded Augmented Reality, Catch The Flash Augmented Reality, Mobile Apps, Nike, Nike Augmented Reality, Nike Catch The Flash, Nike Catch The Flash Campaign, Nike Digital Campaigns, Nike Flash Campaign
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Oh Schreck! Äh… was? Bisher hat Facebook automatisch für jede App eine eigene Seite angelegt. Diese Seiten schufen oft Verwirrung (“Ist das die Fan Page?”) und waren von normalen Markenseiten vor allen wegen des Buttons “Go to App” im Kopfbereich zu unterscheiden. Für große Social Games wie Farmville macht so eine Seite Sinn, [...]
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Hearst, the media conglomerate behind Harper’s Bazaar, Cosmopolitan, Esquire, ELLE and O, The Oprah Magazine launched its first iPad only magazine in August called Cosmo For Guys (CFG). This new magazine targets millions of men who are trying to figure out what women crave sexually and emotionally—and it doesn’t matter whether they have been with [...]
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Side Assist is the Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. To demonstrate this feature Volkswagen developed an online tool that lets people experience their assistance system. Now when an employee is surfing at work, “Side Assist Office” scans the area behind his back with the installed webcam. [...]
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