Augmented Reality in live communication scenarios generates a lot of interest, buzz and participation. So to promote its new Nokia Lumina smartphone in Australia, Nokia set out on a multi-city roadshow that uses an augmented reality Angry Birds installation. The whole interactive experience has been created using Xbox Kinect and is triggered with an interactive [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation
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Also tagged Angry Birds, Angry Birds Augmented Reality, augmented reality, Australia, Lumia, Lumia live, Nokia, Nokia Angry Birds, Nokia Augmented Reality, Nokia Lumia, Sydney, Timomatic, Xbox Kinect
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With the new Mercedes-Benz app, users can now actually see how the cars accessories really look like from every angle when added to the car. The question though is if we really need this to be an Augmented Reality experience? I don’t think so, but its probably just digital coolness rather than a functional execution… [...]
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My last post here was about how Heinz tomato ketchup was using augmented reality to create engaging digital advertising experiences in the UK retail space. Today we are seeing Nivea taking a similar route with their cream jar cap in USA. All you have to do is buy a tin of Nivea Creme or print [...]
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Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use image recognition augmented reality to magically bring its brand to life. After downloading Blippar’s free Android / iOS augmented reality app, users in UK can hover their phone over the Heinz label to unlock a secret recipe book. [...]
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By Sunil Bahl
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Posted in Digital-Marketing, POS/POI Marketing, Strategie/Konzept
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Also tagged Android App, augmented reality, Augmented Reality App, augmented reality campaigns, Blippar, Facebook competition, Heinz, Heinz Ketchup, Heinz Tomato Ketchup, iOS app, recipe book, Tomato Ketchup
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This infographic aims to demonstrate visually exactly how augmented reality can achieve carefully targeted business objectives, helping organisations to communicate brand propositions and sell more of their products. Click on image to enlarge… Teilen: Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share via MySpace Tweet about it Share on xing [...]
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