Brand spends on Augmented Reality are on the rise this Xmas 2011! After Starbucks, Macy’s is the next brand set to release an AR experience this festive season. Customers who take their children to Macy’s “Believe Stations” to post their letters to Santa, can now use the new Macy’s augmented reality Xmas card app to [...]
Read More…
Augmented Reality is now constantly being used to enhance in-store brand experiences. In the last week we have seen Heinz Tomato Ketchup and Nivea Creme effectively use AR for their brand. Today we are seeing Starbucks joining in with their first major augmented reality campaign for this holiday season in USA and Canada. As demonstrated [...]
Read More…
By Sunil Bahl
|
Posted in Digital-Marketing, Social Media-Marketing
|
Also tagged AR program, augmented reality, augmented reality campaigns, boy, Canada, Christmas Blend bags, dog sledding, fox, ice skater, Red Cups, squirrel, Starbucks, Starbucks Cup Magic, USA
|
My last post here was about how Heinz tomato ketchup was using augmented reality to create engaging digital advertising experiences in the UK retail space. Today we are seeing Nivea taking a similar route with their cream jar cap in USA. All you have to do is buy a tin of Nivea Creme or print [...]
Read More…
Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use image recognition augmented reality to magically bring its brand to life. After downloading Blippar’s free Android / iOS augmented reality app, users in UK can hover their phone over the Heinz label to unlock a secret recipe book. [...]
Read More…
By Sunil Bahl
|
Posted in Digital-Marketing, POS/POI Marketing, Strategie/Konzept
|
Also tagged Android App, AR, augmented reality, augmented reality campaigns, Blippar, Facebook competition, Heinz, Heinz Ketchup, Heinz Tomato Ketchup, iOS app, recipe book, Tomato Ketchup
|