Tag Archives: augmented reality campaigns

REI Augmented Reality Ads 6. Dezember 2011

REI a well known brand amongst outdoor enthusiasts, recently launched their first store in New York City. Their launch ads in the city used augmented reality to bring the outdoors to the New Yorkers and convince them that the real outdoors aren’t all that far away. All the New Yorkers had to do was download [...] Read More…

By Sunil Bahl | Posted in Digital-Marketing, Live Kommunikation, Promotion, Strategie/Konzept | Also tagged , , , , , , , , , , , | Comments (0)

Macy’s “Believe-o-Magic” Augmented Reality Xmas Card 16. November 2011

Brand spends on Augmented Reality are on the rise this Xmas 2011! After Starbucks, Macy’s is the next brand set to release an AR experience this festive season. Customers who take their children to Macy’s “Believe Stations” to post their letters to Santa, can now use the new Macy’s augmented reality Xmas card app to [...] Read More…

By Sunil Bahl | Posted in Digital-Marketing, Social Media-Marketing, Strategie/Konzept | Also tagged , , , , , , | Comments (0)

Starbucks Cup Magic 9. November 2011

Augmented Reality is now constantly being used to enhance in-store brand experiences. In the last week we have seen Heinz Tomato Ketchup and Nivea Creme effectively use AR for their brand. Today we are seeing Starbucks joining in with their first major augmented reality campaign for this holiday season in USA and Canada. As demonstrated [...] Read More…

By Sunil Bahl | Posted in Digital-Marketing, Social Media-Marketing | Also tagged , , , , , , , , , , , , , | Comments (0)

Heinz Tomato Ketchup Augmented Reality 31. Oktober 2011

Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use image recognition augmented reality to magically bring its brand to life. After downloading Blippar’s free Android / iOS augmented reality app, users in UK can hover their phone over the Heinz label to unlock a secret recipe book. [...] Read More…

By Sunil Bahl | Posted in Digital-Marketing, POS/POI Marketing, Strategie/Konzept | Also tagged , , , , , , , , , , , | Comments (0)