Augmented Reality in live communication scenarios generates a lot of interest, buzz and participation. So to promote its new Nokia Lumina smartphone in Australia, Nokia set out on a multi-city roadshow that uses an augmented reality Angry Birds installation. The whole interactive experience has been created using Xbox Kinect and is triggered with an interactive [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation
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Also tagged Angry Birds, Angry Birds Augmented Reality, AR, Australia, Lumia, Lumia live, Nokia, Nokia Angry Birds, Nokia Augmented Reality, Nokia Lumia, Sydney, Timomatic, Xbox Kinect
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Augmented reality has a lot of potential uses in our daily lives. One immediate area is in gaming. If implemented well, it could gamify the lives of many generations of kids. APPfinity a developer of various shooting games for the iPhone and iPod touch has just done that with a mashup of reality and fantasy [...]
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By Sunil Bahl
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Posted in Allgemein
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Also tagged Alien Attack, AppBlaster, Appfinity, Augmented Reality Gaming, Augmented Reality iOS Games, iOS Devices, iPhone, iPod, Sharpshooter, Skeet Shooter, Spin Master, Video Game
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Mobile augmented reality gaming is an upcoming trend and in the past we have seen brands create games like… Mini Getaway Stockholm 2010 and then similar to the Mini game we saw the New Balance Urban Dash Now towards the end of last year Nike created “Catch The Flash” that combined a live event with [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation, Strategie/Konzept
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Also tagged Apps, Branded Apps, Branded Augmented Reality, Catch The Flash Augmented Reality, Mobile Apps, Nike, Nike Augmented Reality, Nike Catch The Flash, Nike Catch The Flash Campaign, Nike Digital Campaigns, Nike Flash Campaign
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With the new Mercedes-Benz app, users can now actually see how the cars accessories really look like from every angle when added to the car. The question though is if we really need this to be an Augmented Reality experience? I don’t think so, but its probably just digital coolness rather than a functional execution… [...]
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REI a well known brand amongst outdoor enthusiasts, recently launched their first store in New York City. Their launch ads in the city used augmented reality to bring the outdoors to the New Yorkers and convince them that the real outdoors aren’t all that far away. All the New Yorkers had to do was download [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation, Promotion, Strategie/Konzept
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Also tagged AR Campaigns, Atlanta, Augmented Reality Ads, augmented reality campaigns, Find Out NYC, New York, New York City, outdoor enthusiasts, REI, REI Augmented Reality Campaign, REI NYC, USA
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