Coca-Cola after unveiling its Facebook Timeline, has gone on to challenge its fans with little puzzles. The brand has released little fill in the blanks riddles like… Those who figured the above riddle have been lead to BlowingBubblesintheSky.com. Then… lead people to ABeachBonfire.com. From all the fun-filled digital treats my favorite so far has been [...]
Read More…
How do you get people to report regularly to a marketing event on Facebook? You make it easy, intuitive and fun to do. At the Coca-Cola Summer Love Event 2011 in Israel, the visitors were able to log into Facebook with their faces and automatically post relevant experiences via specially stationed FaceLook machines… Teilen: Bookmark [...]
Read More…
By Sunil Bahl
|
Posted in Live Kommunikation, Social Media-Marketing, Strategie/Konzept
|
Also tagged Coca-Cola Summer Love, Coca-Cola Summer Love Event 2011, face recognition app, face recognition technology, Face.com, facelook, FaceLook machines, facelook terminal, Israel
|
Motion based mobile apps that take the audio signal from the commercial and sync it to the phone first came onto the scene with the Honda Jazz Interactive TV Ad, created in the early part of 2011. Now Coca-Cola has integrated the same technology with their television commercial in Hong Kong by launching a branded [...]
Read More…
By Sunil Bahl
|
Posted in Digital-Marketing, Film/TV, Strategie/Konzept
|
Also tagged audio signals, bottle caps, China, Chok, Chok Mobile App, Honda Jazz, Hong Kong, Interactive TV Ad, iPhone App, motion based mobile apps, motion sensing TV ad, TV Games
|