Tag Archives: f-Commerce

Pay with Sweat and not Money

Selling is not always about sales. It can also be about building your brand. In this latest example of social commerce, Nike in Mexico has created an auction where people could bid for their products with their Nike Plus accumulated kilometers. I think the campaign does a great job in reinforcing Nike’s brand campaign #makeitcount, [...] Read More…

Blog-Up Stores

In the last months, I have written various blog posts on Social Commerce…including one on Facebook Newsfeed Stores. Keeping this growing trend in mind, I came across what is being called “Blog-Up Stores,” by a Swedish interior design retailer Lagerhaus. Instead of creating a temporary pop-up / newsfeed store on Facebook, Lagerhaus has created a [...] Read More…

Social Commerce for Brands and Fans

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Facebook Commerce In A Nutshell

Mark Zuckerberg has said, “If I had to guess, social commerce is next to blow up.” Facebook commerce, also known as F-Commerce, is booming, with more and more brands opening up shops on their Facebook pages. But the truth of the matter is that there are still a lot of people out there that aren’t [...] Read More…

Newsfeed Stores

Recently a retail fashion chain 7 For All Mankind (7FAM) has used Facebook Newsfeeds to facilitate the spread of its f-Store like a commercial virus. Technology-wise, the Newsfeed Stores in Facebook are essentially hacks of what was orginally intended to be video functionality on the Facebook walls. In short these stores are e-commerce-enabled flash videos! [...] Read More…