Tourists in Gothenburg, Sweden pay good money for sightseeing tours. So Västtrafik created an app that for the price of a tram ticket converted the cities tramway service into a sightseeing service. After installing the “Tram Sightseeing” app, tourists just needed to put on their headphones and listen to the app telling them about the [...]
Read More…
Uniqlo in order to reach out to the young Japanese female demographic created an app that provided a unique way to wake up in the morning. Using the users location, the app automatically creates a song that contains the current time, weather and day of the week. Users are also given the option to share [...]
Read More…
Have you seen the movie from 2005…”The Wedding Crashers” with Vince Vaughn and Owen Wilson? If you have, then am sure you enjoyed seeing them sneak into weddings and take advantage of the romance in the air. Now fast forward to 2012 and you have an app for that! Crash Corsage is a new iPhone [...]
Read More…
Motion based mobile apps that take the audio signal from the commercial and sync it to the phone first came onto the scene with the Honda Jazz Interactive TV Ad, created in the early part of 2011. Now Coca-Cola has integrated the same technology with their television commercial in Hong Kong by launching a branded [...]
Read More…
By Sunil Bahl
|
Posted in Digital-Marketing, Film/TV, Strategie/Konzept
|
Also tagged audio signals, bottle caps, China, Chok, Chok Mobile App, Coca-Cola, Honda Jazz, Hong Kong, Interactive TV Ad, motion based mobile apps, motion sensing TV ad, TV Games
|
Last week I wrote about Shopkick which offered instant mobile rewards for stepping into retail stores in USA. Since then Shopkick has partnered with Visa to add an incentive on retail store purchases. Starting this month, retail stores like Toys “R” Us, American Eagle Outfitters, Old Navy, Wet Seal and Simon Malls, among others, will [...]
Read More…
By Sunil Bahl
|
Posted in Digital-Marketing, POS/POI Marketing, Salesmarketing, Strategie/Konzept
|
Also tagged Android App, Buy & Collect, incentive program, instant mobile rewards, kicks, mobile rewards, retail stores, Shopkick, Shopkick rewards points, USA, vendors, Visa, Visa card
|