To launch the Lumia 900 in USA, Nokia took over Times Square and got Nicki Minaj to perform a medley of her hits before handing over to DJ Doorly to debut the Nokia Lumia 900 Live remix. Nokia also teamed up with the creators of Hollywood blockbuster, i-Robot, to harness the latest CGI technology and [...]
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By Sunil Bahl
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Posted in Live Kommunikation
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Also tagged CGI technology, DJ Doorly, exclusive music video, i-Robot, LED displays, Lumia 900, Nicki Minaj, Nokia, Nokia Lumia 900, Nokia Lumia 900 Live remix, Starships, Times Square, USA, Windows Phone
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REI a well known brand amongst outdoor enthusiasts, recently launched their first store in New York City. Their launch ads in the city used augmented reality to bring the outdoors to the New Yorkers and convince them that the real outdoors aren’t all that far away. All the New Yorkers had to do was download [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation, Promotion, Strategie/Konzept
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Also tagged AR Campaigns, Atlanta, augmented reality, Augmented Reality Ads, augmented reality campaigns, Find Out NYC, New York City, outdoor enthusiasts, REI, REI Augmented Reality Campaign, REI NYC, USA
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Gefunden 2008 in einer New Yorker U-Bahn, wunderschön und aktueller denn je. Happy Monday und eine schöne Woche (:Teilen: Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share via MySpace Tweet about it Share on xing Print for later Bookmark in Browser Tell a friend
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FedEx is running a television advertising campaign associated with The FedExCup, a season-long golf competition. BBDO New York has created four TV ads that communicate FedEx’s commitment to shipping golf clubs, recognising the personal attachment players have to their clubs and at the same time addressing the misconceptions players have about Fedex shipping. Out of [...]
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In 2010, Burma held its first elections in 20 years. As part of its campaign to help free Burma’s 2,100 political prisoners, Human Rights Watch with JWT New York created a giant installation at New York’s Grand Central Station. The installation consisted of hundreds of prison cells. A closer look revealed that the cells bars [...]
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