Last week I wrote about Shopkick which offered instant mobile rewards for stepping into retail stores in USA. Since then Shopkick has partnered with Visa to add an incentive on retail store purchases. Starting this month, retail stores like Toys “R” Us, American Eagle Outfitters, Old Navy, Wet Seal and Simon Malls, among others, will [...]
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By Sunil Bahl
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Posted in Digital-Marketing, POS/POI Marketing, Salesmarketing, Strategie/Konzept
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Also tagged Android App, Buy & Collect, incentive program, instant mobile rewards, iPhone App, kicks, mobile rewards, Shopkick, Shopkick rewards points, USA, vendors, Visa, Visa card
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Just a couple of weeks back I was telling one of my colleagues, how creating a mobile based rewards program (an air miles equivalent) for the retail market here in Germany could get some serious traction for brands. And today I see a company called Shopkick already implementing the idea…but for the U.S. market! Shopkick [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Promotion, Strategie/Konzept
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Also tagged Android App, foursquare, Groupon, iPhone App, location based apps, Mobile Commerce, Mobile Commerce on Steroids, reward points, Rewards program, Shopkick, Shopkick app, USA
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Mobile couponing is a hot topic this year. In USA mobile couponing is already part of everyday life. But in Germany it’s only slowly starting to gain ground as more companies start using mobile coupons. The mechanism behind mobile couponing is simple. The customer no longer receives a paper coupon but instead he gets a [...]
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