Tourists in Gothenburg, Sweden pay good money for sightseeing tours. So Västtrafik created an app that for the price of a tram ticket converted the cities tramway service into a sightseeing service. After installing the “Tram Sightseeing” app, tourists just needed to put on their headphones and listen to the app telling them about the [...]
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In the last months, I have written various blog posts on Social Commerce…including one on Facebook Newsfeed Stores. Keeping this growing trend in mind, I came across what is being called “Blog-Up Stores,” by a Swedish interior design retailer Lagerhaus. Instead of creating a temporary pop-up / newsfeed store on Facebook, Lagerhaus has created a [...]
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Mobilia Shopping Mall in Sweden built a new parking house. But people still preferred the small and crowded outdoor parking. So to promote their underground parking they placed one car on top of another and left it there for the media and the public to jump on. Of course, blogs and social media picked it [...]
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9to5Mac has discovered that Apple is planning to include face detection capabilities in its next version of iOS5. It is still too early to say how it will all work, but Apple has plans to open it up to developers via various API controls. That means the below social augmented reality concept created by Polar [...]
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By Sunil Bahl
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Posted in Social Media-Marketing, Strategie/Konzept
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Also tagged 9to5Mac, Apple, Augmented ID, augmented reality, iOS5, iPhone, mobile, Polar Rose, Recognizr, smartphone, tablet platform, TAT, UI, user interface
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“The Race” is a real-time, multi-player virtual horse racing game that has recently been launched by swedish ad agency Akestam Holst. The game utilizes a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and even webcams, to add a bit of personal spice to [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Social Media-Marketing, Strategie/Konzept
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Also tagged Advergames, Akestam Holst, ATG, ATG Horse Racing Game, ATG Swedish Horse Racing Game, ATG The Race, Digital Campaigns, Games, horse racing, horse racing fans, Multi-Player Digital Campaigns, multi-player gaming, Swedish Horse Racing Game, The Race, The Swedish Horse Racing Totalisator Board
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