Volkswagen Netherlands has recently set out to build its “most social car ever” via a comeback campaign for its Beetle and T1 models. The new comeback vehicle is going to be “built on Likes,” via the Facebook Fanwagen app. And the most voted for model will actually be turned into a functioning social media machine [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Social Media-Marketing, Strategie/Konzept
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Also tagged automobile, Beetle, Chose. Build. Win., classic car, classic Volkswagen, Facebook, Fanwagen, T1, T1 hippie bus, Transporter, Volkswagen Netherlands
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I was at the IAA 2011 this Saturday, and I got a glimpse of our automobile future! It was truly awe inspiring to see where the automobile industry is headed – almost all electric, fully computerized with interactive dashboards and window displays as seen in the below picture… But while I looked at all the [...]
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By Sunil Bahl
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Posted in Digital-Marketing, Live Kommunikation, POS/POI Marketing
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Also tagged Alfa Romeo, AR, Audi, Augmented Reality Pins, Blue Motion, BMW i3 Concept, Chevrolet, Chevrolet Volt, Citroen, Citroen C-Zero, Citroen Eco Drive, Dream of Sand, Driving Excitement App, Fiat, Fiat Group Automobiles, Ford, Hyundai, IAA, IAA 2011, Internationale Automobil Ausstellung, iPads, Junaio AR App, Lancia, Mercedes Benz, Microsoft Surface, Mini Cooper, Mini iPhone App, Natalya Netselya, Opel, QR code, Renault, Renault Twingo, Skoda, Svetlana Goncharenko, Volva Open 70 Simulator, Volvo, Volvo Sailing Simulator
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Side Assist is the Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. To demonstrate this feature Volkswagen developed an online tool that lets people experience their assistance system. Now when an employee is surfing at work, “Side Assist Office” scans the area behind his back with the installed webcam. [...]
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